Biography:
Meike Rombach works in the area of horticultural marketing, where she brings "horticulture" into the consumer world and the "consumer" into the horticultural world. Her research is dedicated to marketing and social issues in New Zealand horticulture. The results of her research are relevant to a range of stakeholders in both academia and industry, and delivering value to both areas is important to her. While her work is primarily rooted in the horticultural sector, she also conducts research in other areas. Meike enjoys being involved in multidisciplinary research and transferring lessons learned from other industries into best-practice recommendations that support innovation, growth, and improvement within New Zealand's horticultural industry.